The use of film in market research can produce an in-depth, honest look at a particular audience yielding rich insights into everyday attitudes and behaviour. Surprisingly, few people are intimidated by being filmed and on the whole, we get remarkably frank comments to camera. Nowadays, no one is afraid to speak their mind.
We call our focus group films 'FilmBytes' and our street interview films 'StreetBytes.' These short films can be uploaded to a secure Internet site for the client to download and insert into PowerPoint presentations.
What Our Clients Say
"The availability of film clips transformed this project as we were able to convince third parties of the power of the new idea. The material was skilfully edited and presented in a most user-friendly format. Thank you very much for excellent work." Nebo Djurdjevic, Executive Vice President, Cardis Enterprises International BV
"The best research presentation we've seen in years. Thank you for an excellent product; this will give us great direction for the future." Roland Agambar, Daily Express
"The Microsoft work took on a different dimension because of the Acorn Films input. The client was absolutely thrilled" Colin Shaw, Beyond Philosophy
