Rupert Davies-Cooke
Producer and Founder
I set up Acorn Films in 1994, after working in advertising for ten years. Working on commercials is the best training ground for making business films. It taught me that every second of time on the screen counts.
I have also worked with the BBC as well as the Japanese television channel, Telebi Asahi (Newsstation Desk). The interesting difference between commercials and broadcast is not just the budget, but rather the need to carry a story over a longer period of time. Sixty seconds is too short for broadcasting.
I bring this experience to my work. There are always budget and scheduling issues, but from the first meeting I focus on the story -- only after we understand how the story can be told, do we focus on the budget. Some films will be snappy little edits to jump-start presentations while others are much longer, such as training films.
And finally, after all is said and done, the film must entertain, it must inform. And that is the prime focus of Acorn Films.



